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Posts Tagged ‘social media’

The quandary of social media in the corporate world

September 13, 2010 1 comment

Gotto love Dilbert …

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Online philanthropy – some of the basics

September 6, 2010 Leave a comment

Ted Hart, talking at the Sangonet conference “Fundraising in the Digital World” suggests that before you start trying to raise money, these basics must be in place:

  1. Informative website with good, unique, well written content – All the things that make you unique must be available on your website – not stuck in your office drawer or on your desk drive
  2. Collect email addresses (and mobile numbers – authors note)
  3. Communicate with those who sign up
  4. Offer the option of online giving
  5. Recruit and manage volunteers online
  6. Comply with regulations and laws
  7. Understand privacy and security issues: your privacy policy should include the following:
    a) what information are you collecting on your website?
    b) who has access to that information?
    c) how will that information be used?

    from afrosocialmedia

Facebook 500 million users

Apparently facebook now has 500 million users.  The geographical disparity of users makes for interesting reading, especially when looking at who is topping the growth charts in the last few months.  Africa is riding the wave … the top 6 countries in terms of facebook growth in the last 12 weeks are Angola, DRC, Nigeria, Cameroon, Ethiopia, Tanzania.

This means that brands targeting Africans need to sit up and take notice of the take up of facebook in African communities – mobile users are more active than desktop users.  See the full figures below.

Facebook growth in last 12 weeks

Tips for starting out on social media

1) Make sure your social media message is consistent with your brand. This requires some seniority and experience of your brand in order to manage social media properly.  Do not outsource it to an intern or junior member of staff.
2) Social media should support your broader aims and campaigns; it is not a stand alone item. Integrate it into your core functions and programme areas.
3) Educate yourself and senior management about the value of social media for feedback, donor relationships, and citizen outreach (despite nonprofits not being big on marketing).