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Posts Tagged ‘Africa’

Why you need to have a mobile strategy

Africa has seen phenomenal growth in mobile browsing in the last year, according to the stats coming out of Opera (mobile web browser). Coming off a low base, Sudan tops the charts with a whopping 4645% growth (page views). Ghana also has an admirable 916% growth (page views). Kenya leads viewer growth – each user browsing an average of 639 pages every month. That’s a lot of viewing!

Facebook and Google are the top ranked sites in the top twelve countries in Africa – South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.

In the last year the number of unique users of the mobile OS Opera increased by 124%. That means we are seeing phenomenal growth of mobile users browsing the web. That means if you are operating in Africa, you have to have a mobile strategy. Don’t have one yet?  Don’t panic, talk to us…

See more details about the top three:  South Africa, Nigeria, Kenya
Latest about Opera’s research here.

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Facebook 500 million users

Apparently facebook now has 500 million users.  The geographical disparity of users makes for interesting reading, especially when looking at who is topping the growth charts in the last few months.  Africa is riding the wave … the top 6 countries in terms of facebook growth in the last 12 weeks are Angola, DRC, Nigeria, Cameroon, Ethiopia, Tanzania.

This means that brands targeting Africans need to sit up and take notice of the take up of facebook in African communities – mobile users are more active than desktop users.  See the full figures below.

Facebook growth in last 12 weeks