Archive for the ‘social media’ Category

The quandary of social media in the corporate world

September 13, 2010 1 comment

Gotto love Dilbert …


Is social media a fad?

September 10, 2010 1 comment

The question is not whether we do social media. It’s how well we do it.

If you’re thinking that there’s no place for social media in your business, watch this 4min video.

Based on the book Socialnomics by Erik Qualman.

Google Instant – a game changer?

September 9, 2010 2 comments

Google is always trying to keep ahead of the game by making searches faster.

The launch of Google Instant is the latest in the Google arsenal. So what exactly is Google Instant?

In short, it shows results as you type, predicting what you might be looking for.

So what exactly will google instant give us that’s new?

The most obvious change is that you get to the “right” content much faster than before because you don’t have to finish typing your full search term, or even press “search” (this is, of course assuming that google’s predictions are an accurate assessment of what you are looking for).

A faster search (before you finish typing!) are predicted to save 2 – 5 seconds per search. In a world of information overload, and where time is our most precious commodity, instant results save people time. A lot of time, according to Google…

  • Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
  • Using Google Instant can save 2-5 seconds per search.
  • If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.

The downside?  Well, time will tell … I rather liked this perspective

As the name suggests, this all happens instantly. It’s the internet on fast-forward, and it’s aggressive – like trying to order from a waiter who keeps finishing your sentences while ramming spoonfuls of what he thinks you want directly into your mouth, so you can’t even enjoy your blancmange without chewing a gobful of black pudding first.

Most importantly, how will this affect SEO and SEO strategies? See Matt Cutts (Google Software Engineer) talking about the impact of Google Instant on SEO …

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Yes, starting a blog is daunting …

Many people who are new to blogging find it a rather daunting concept.
Stop thinking about blogging like you do about other writing.  Blogging is different.  You don’t need to develop a thesis.  You don’t even have to write an article. Blog posts are supposed to be short and to the point.  If you treat your blog posts like a rambling monologue then you will have less, rather than more readers.
In a world where people are overloaded with information, if you don’t get them in the first 8 seconds with a hook that keeps them there, then you’ve lost them for good. That’s why first impressions count so very much. In my industry, people are used to writing long reports for donors, full of incomprehensible jargon. Getting them to think about writing so that somebody actually reads it is a difficult sell.
In fact, lots of people don’t really like writing at all.
That’s ok.  Use video or audio instead.  Try <a href=””><b>ipadio</b></a>.
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Facebook 500 million users

Apparently facebook now has 500 million users.  The geographical disparity of users makes for interesting reading, especially when looking at who is topping the growth charts in the last few months.  Africa is riding the wave … the top 6 countries in terms of facebook growth in the last 12 weeks are Angola, DRC, Nigeria, Cameroon, Ethiopia, Tanzania.

This means that brands targeting Africans need to sit up and take notice of the take up of facebook in African communities – mobile users are more active than desktop users.  See the full figures below.

Facebook growth in last 12 weeks

That elusive thing called time … and social media

At a recent inhouse workshop, part of the ‘homework’ over a 6 week period was to build a personal blog.  At the end of 6 weeks, very few of the participants had created anything worthwhile.  Admittedly, it was an internal course and it wasn’t a matter of pass or fail. In discussion, it became clear that the problem wasn’t a lack of technical skills, but rather the intangible aspects of learning a new technology i.e. having the TIME to spend learning something new.
The problem was the assignment was not part of their daily work – it was an additional extra. No-one had time for additional extras.
We need tools to help us work faster and better; not something that adds more work. When you’re introducing social media to your strategy, remember that the trick is to make technology work for you – ease your communication, extend your brand, broaden your message, reach more people.  To avoid feeling overwhelmed by more things to do, only take on board social media strategies that work for you.
So before you introduce new tactics or social media to a project, ask yourself: how can this new tool help us to achieve our goals more quickly and easily?

Tips for starting out on social media

1) Make sure your social media message is consistent with your brand. This requires some seniority and experience of your brand in order to manage social media properly.  Do not outsource it to an intern or junior member of staff.
2) Social media should support your broader aims and campaigns; it is not a stand alone item. Integrate it into your core functions and programme areas.
3) Educate yourself and senior management about the value of social media for feedback, donor relationships, and citizen outreach (despite nonprofits not being big on marketing).