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Where do I start with social media?

September 13, 2010 Leave a comment
Social media is all about building relationships. First consider what relationships you are trying to build, with whom, and why?
Ask yourself a few questions before you start:

What is the typical profile of the people you are trying to reach (consider age, education, economic conditions, connectivity, social situation, political affiliations, geographic location)?

What is the nature of your outreach – do you want to a) share information b) educate and inform or c) sell them a product?

Once you have identified who you are trying to reach, then ask yourself the following questions:

  1. how do these people currently like to communicate?
    (phone, face to face, text, web?)
  2. what is the best way to reach them and get the most bang for your buck?
    (where are most of them hanging out? facebook, twitter, linkedin, youtube, google, others?)
  3. what do they want to know?
    (what knowledge do you have that will make a difference in their lives?)
When you have answered these questions, then you can start looking at what sort of social media options you should be considering for your social media strategy.

Read more in the series – Social Media for Dummies.

For Dummies

Is social media a fad?

September 10, 2010 1 comment

The question is not whether we do social media. It’s how well we do it.

If you’re thinking that there’s no place for social media in your business, watch this 4min video.


Based on the book Socialnomics by Erik Qualman.

Yes, starting a blog is daunting …

Many people who are new to blogging find it a rather daunting concept.
Stop thinking about blogging like you do about other writing.  Blogging is different.  You don’t need to develop a thesis.  You don’t even have to write an article. Blog posts are supposed to be short and to the point.  If you treat your blog posts like a rambling monologue then you will have less, rather than more readers.
In a world where people are overloaded with information, if you don’t get them in the first 8 seconds with a hook that keeps them there, then you’ve lost them for good. That’s why first impressions count so very much. In my industry, people are used to writing long reports for donors, full of incomprehensible jargon. Getting them to think about writing so that somebody actually reads it is a difficult sell.
In fact, lots of people don’t really like writing at all.
That’s ok.  Use video or audio instead.  Try <a href=”www.ipadio.com/phlogs/Idasa/”><b>ipadio</b></a>.
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Why you need to have a mobile strategy

Africa has seen phenomenal growth in mobile browsing in the last year, according to the stats coming out of Opera (mobile web browser). Coming off a low base, Sudan tops the charts with a whopping 4645% growth (page views). Ghana also has an admirable 916% growth (page views). Kenya leads viewer growth – each user browsing an average of 639 pages every month. That’s a lot of viewing!

Facebook and Google are the top ranked sites in the top twelve countries in Africa – South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.

In the last year the number of unique users of the mobile OS Opera increased by 124%. That means we are seeing phenomenal growth of mobile users browsing the web. That means if you are operating in Africa, you have to have a mobile strategy. Don’t have one yet?  Don’t panic, talk to us…

See more details about the top three:  South Africa, Nigeria, Kenya
Latest about Opera’s research here.

Tips for starting out on social media

1) Make sure your social media message is consistent with your brand. This requires some seniority and experience of your brand in order to manage social media properly.  Do not outsource it to an intern or junior member of staff.
2) Social media should support your broader aims and campaigns; it is not a stand alone item. Integrate it into your core functions and programme areas.
3) Educate yourself and senior management about the value of social media for feedback, donor relationships, and citizen outreach (despite nonprofits not being big on marketing).