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Google Instant – a game changer?

September 9, 2010 2 comments

Google is always trying to keep ahead of the game by making searches faster.

The launch of Google Instant is the latest in the Google arsenal. So what exactly is Google Instant?

In short, it shows results as you type, predicting what you might be looking for.

So what exactly will google instant give us that’s new?

The most obvious change is that you get to the “right” content much faster than before because you don’t have to finish typing your full search term, or even press “search” (this is, of course assuming that google’s predictions are an accurate assessment of what you are looking for).

A faster search (before you finish typing!) are predicted to save 2 – 5 seconds per search. In a world of information overload, and where time is our most precious commodity, instant results save people time. A lot of time, according to Google…

  • Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
  • Using Google Instant can save 2-5 seconds per search.
  • If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.

The downside?  Well, time will tell … I rather liked this perspective

As the name suggests, this all happens instantly. It’s the internet on fast-forward, and it’s aggressive – like trying to order from a waiter who keeps finishing your sentences while ramming spoonfuls of what he thinks you want directly into your mouth, so you can’t even enjoy your blancmange without chewing a gobful of black pudding first.

Most importantly, how will this affect SEO and SEO strategies? See Matt Cutts (Google Software Engineer) talking about the impact of Google Instant on SEO …

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