Author Archive

The quandary of social media in the corporate world

September 13, 2010 1 comment

Gotto love Dilbert …


Is social media a fad?

September 10, 2010 1 comment

The question is not whether we do social media. It’s how well we do it.

If you’re thinking that there’s no place for social media in your business, watch this 4min video.

Based on the book Socialnomics by Erik Qualman.

Why you need to have a mobile strategy

Africa has seen phenomenal growth in mobile browsing in the last year, according to the stats coming out of Opera (mobile web browser). Coming off a low base, Sudan tops the charts with a whopping 4645% growth (page views). Ghana also has an admirable 916% growth (page views). Kenya leads viewer growth – each user browsing an average of 639 pages every month. That’s a lot of viewing!

Facebook and Google are the top ranked sites in the top twelve countries in Africa – South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.

In the last year the number of unique users of the mobile OS Opera increased by 124%. That means we are seeing phenomenal growth of mobile users browsing the web. That means if you are operating in Africa, you have to have a mobile strategy. Don’t have one yet?  Don’t panic, talk to us…

See more details about the top three:  South Africa, Nigeria, Kenya
Latest about Opera’s research here.

Facebook 500 million users

Apparently facebook now has 500 million users.  The geographical disparity of users makes for interesting reading, especially when looking at who is topping the growth charts in the last few months.  Africa is riding the wave … the top 6 countries in terms of facebook growth in the last 12 weeks are Angola, DRC, Nigeria, Cameroon, Ethiopia, Tanzania.

This means that brands targeting Africans need to sit up and take notice of the take up of facebook in African communities – mobile users are more active than desktop users.  See the full figures below.

Facebook growth in last 12 weeks

That elusive thing called time … and social media

At a recent inhouse workshop, part of the ‘homework’ over a 6 week period was to build a personal blog.  At the end of 6 weeks, very few of the participants had created anything worthwhile.  Admittedly, it was an internal course and it wasn’t a matter of pass or fail. In discussion, it became clear that the problem wasn’t a lack of technical skills, but rather the intangible aspects of learning a new technology i.e. having the TIME to spend learning something new.
The problem was the assignment was not part of their daily work – it was an additional extra. No-one had time for additional extras.
We need tools to help us work faster and better; not something that adds more work. When you’re introducing social media to your strategy, remember that the trick is to make technology work for you – ease your communication, extend your brand, broaden your message, reach more people.  To avoid feeling overwhelmed by more things to do, only take on board social media strategies that work for you.
So before you introduce new tactics or social media to a project, ask yourself: how can this new tool help us to achieve our goals more quickly and easily?

Understanding the social media release