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Where do I start with social media?

Social media is all about building relationships. First consider what relationships you are trying to build, with whom, and why?
Ask yourself a few questions before you start:

What is the typical profile of the people you are trying to reach (consider age, education, economic conditions, connectivity, social situation, political affiliations, geographic location)?

What is the nature of your outreach ā€“ do you want to a) share information b) educate and inform or c) sell them a product?

Once you have identified who you are trying to reach, then ask yourself the following questions:

  1. how do these people currently like to communicate?
    (phone, face to face, text, web?)
  2. what is the best way to reach them and get the most bang for your buck?
    (where are most of them hanging out? facebook, twitter, linkedin, youtube, google, others?)
  3. what do they want to know?
    (what knowledge do you have that will make a difference in their lives?)
When you have answered these questions, then you can start looking at what sort of social media options you should be considering for your social media strategy.

Read more in the series – Social Media for Dummies.

For Dummies

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