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Tips for starting out on social media

1) Make sure your social media message is consistent with your brand. This requires some seniority and experience of your brand in order to manage social media properly.  Do not outsource it to an intern or junior member of staff.
2) Social media should support your broader aims and campaigns; it is not a stand alone item. Integrate it into your core functions and programme areas.
3) Educate yourself and senior management about the value of social media for feedback, donor relationships, and citizen outreach (despite nonprofits not being big on marketing).
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