Where do I start with social media?

September 13, 2010 Leave a comment
Social media is all about building relationships. First consider what relationships you are trying to build, with whom, and why?
Ask yourself a few questions before you start:

What is the typical profile of the people you are trying to reach (consider age, education, economic conditions, connectivity, social situation, political affiliations, geographic location)?

What is the nature of your outreach – do you want to a) share information b) educate and inform or c) sell them a product?

Once you have identified who you are trying to reach, then ask yourself the following questions:

  1. how do these people currently like to communicate?
    (phone, face to face, text, web?)
  2. what is the best way to reach them and get the most bang for your buck?
    (where are most of them hanging out? facebook, twitter, linkedin, youtube, google, others?)
  3. what do they want to know?
    (what knowledge do you have that will make a difference in their lives?)
When you have answered these questions, then you can start looking at what sort of social media options you should be considering for your social media strategy.

Read more in the series – Social Media for Dummies.

For Dummies


The quandary of social media in the corporate world

September 13, 2010 1 comment

Gotto love Dilbert …

Is social media a fad?

September 10, 2010 1 comment

The question is not whether we do social media. It’s how well we do it.

If you’re thinking that there’s no place for social media in your business, watch this 4min video.

Based on the book Socialnomics by Erik Qualman.

Google Instant – a game changer?

September 9, 2010 2 comments

Google is always trying to keep ahead of the game by making searches faster.

The launch of Google Instant is the latest in the Google arsenal. So what exactly is Google Instant?

In short, it shows results as you type, predicting what you might be looking for.

So what exactly will google instant give us that’s new?

The most obvious change is that you get to the “right” content much faster than before because you don’t have to finish typing your full search term, or even press “search” (this is, of course assuming that google’s predictions are an accurate assessment of what you are looking for).

A faster search (before you finish typing!) are predicted to save 2 – 5 seconds per search. In a world of information overload, and where time is our most precious commodity, instant results save people time. A lot of time, according to Google…

  • Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
  • Using Google Instant can save 2-5 seconds per search.
  • If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.

The downside?  Well, time will tell … I rather liked this perspective

As the name suggests, this all happens instantly. It’s the internet on fast-forward, and it’s aggressive – like trying to order from a waiter who keeps finishing your sentences while ramming spoonfuls of what he thinks you want directly into your mouth, so you can’t even enjoy your blancmange without chewing a gobful of black pudding first.

Most importantly, how will this affect SEO and SEO strategies? See Matt Cutts (Google Software Engineer) talking about the impact of Google Instant on SEO …

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Building relationships with your fans on facebook

September 7, 2010 Leave a comment

After you’ve gotten someone’s attention on social media, you want to build a relationship with them until they become a superfan.
Great infographic from Beth Kanter’s “Networked nonprofits”.

Online philanthropy – some of the basics

September 6, 2010 Leave a comment

Ted Hart, talking at the Sangonet conference “Fundraising in the Digital World” suggests that before you start trying to raise money, these basics must be in place:

  1. Informative website with good, unique, well written content – All the things that make you unique must be available on your website – not stuck in your office drawer or on your desk drive
  2. Collect email addresses (and mobile numbers – authors note)
  3. Communicate with those who sign up
  4. Offer the option of online giving
  5. Recruit and manage volunteers online
  6. Comply with regulations and laws
  7. Understand privacy and security issues: your privacy policy should include the following:
    a) what information are you collecting on your website?
    b) who has access to that information?
    c) how will that information be used?

    from afrosocialmedia

facebook places arrives – check yourself in

Facebook has thrown it’s hat into the ring with location based services and launchedfacebook Facebook Places.

It looks an awful lot like foursquare and gowalla, but of course it’s revolutionized the location based game, because facebook is the most popular social network in the world.

Foursquare has more than a million checkins per day, but facebook has 500 million users – it’s only a matter of time before facebook overtakes foursquare numbers for check-ins.

The usual suspects are racing to see how they will integrate and co-operate with the biggest player in the field, but the bigger implications are yet to be seen.

More on the inevitable facebook safety concerns.

There are some limitations – you must have an iphone, or a smartphone that can browse the web to access the Facebook touch mobile site . And of course It’s only available in the USA for now, although apparently it’s coming to other countries soon. Watch this space.